A toxic culture can disrupt business, result in low engagement and high turnover, ultimately damaging your company’s reputation. However, culture can be influenced and new norms can be internalized to help companies bounce back. Even if a company is not suffering from the effects of a negative culture, creating a strong purpose and values from the beginning helps to institutionalize the right kinds of behaviors.
Map Out Your Company’s Culture
As researchers Lindsay McGregor and Neel Doshi highlighted in a recent HBR article, identifying with the values and goals of your job (purpose) is one of the three key factors that motivate employees at work.